Stern Center for Research Computing

New York University • Leonard Stern School of Business

IRI

Information Resources, Inc. (IRI) data contains point-of-sale marketing data from grocery store purchases. These purchases are continuously tracked across all UPC-coded brand-items in all categories.

Availability

IRI data is accessible through query pages on the WRDS website, and as SAS datasets on the WRDS unix server.

IRI home page (commercial website)
WRDS Introduction (includes how to get an account)
WRDS Website (to request an account or to login)
WRDS Without Account (via Stern wireless, and on public terminals at Stern and Bobst Library)