Stern Center for Research Computing

New York University • Leonard Stern School of Business

Research Projects Supported by SCRC

  • Role of endogenous consumption in the counter-cyclical pricing

    Minjung Kwon is a fifth year Doctoral Candidate in Marketing focusing on quantitative marketing and empirical industrial organization. Her research interests include forward-looking consumer choices, dynamic structural models, and marketing for products with seasonal demands. Her current research investigates the role of price promotion on consumers’ purchasing and consumption decisions for seasonal products, aiming to […]

  • Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms

    Bryan Bollinger, Michael Cohen, and Lai Jiang In this paper, we explicitly model and estimate the effect of paid, owned and earned media exposures, including television, online banner ad, and Facebook exposures, on purchase behavior at the household level. We use an advertising goodwill model, allowing for asymmetric decay rates for channel-specific goodwill stocks, and […]

  • The Impact of Hedging Costs on the Bid and Ask Spread in the Options Market

    Title The Impact of Hedging Costs on the Bid and Ask Spread in the Options Market Authors: Robert Engle and Breno Neri Date: Working Paper, Revised February 3, 2010 Abstract It is well known that the bid and ask spread in the stock market can be decomposed in three components representing the costs of market […]

  • The Impact of the Federal Reserve’s Interest Rate Target Announcement on Stock Prices: A Closer Look at How the Market Impounds New Information

    Title The Impact of the Federal Reserve’s Interest Rate Target Announcement on Stock Prices: A Closer Look at How the Market Impounds New Information Authors: Justin Birru and Stephen Figlewski Date: Working Paper,Revised Oct. 2010 Abstract The Federal Reserve announces its new interest rate target while the stock market is open, at precisely 2:15 P.M. […]